"Only lean & mean production will be able to maintain itself in Europe"

28 March 2024

Interview Dirk

Dirk Deroo, CEO of Dataline, recently discussed the company's focus on automation in an interview with Kurt De Cat for the Graphic News Exclusive magazine. 

With the call for efficiency in the current economic climate, Dataline, known for its MultiPress MIS/ERP software, sees momentum for investment in automation. Deroo stressed the importance of being lean and mean in production, especially with rising labour costs.

The interview also covered Dataline's international expansion, recent acquisitions and plans for 2024, including the launch of artificial intelligence (AI) in their business during Drupa 2024. According to Deroo, AI aims to predict which products printing companies can thrive on, taking into account machine capabilities and success rates. The CEO stressed the importance of AI to make their software smarter and support print businesses in staying competitive in challenging markets.

Read the full interview here.